NEWSPAPER
❀ The flowers ❀
Flowers are the DNA of Alma lua. All the prints I design are inspired by it. Symbolically, I associate flowers a lot with yoga, with the personal blooming that it allows everyone. “His heart was connected to that of the flowers. When they opened, so did she» Mistery of She I really wanted to go further and offer more than just yoga clothing at Alma Lua. Create a real coherent and poetic universe that finds yoga at its center and opens beyond it to movement, poetry and beauty. ❀ A few months ago, I asked Tessa, creator of the Atelier...
❀ Packaging ❀
My committed choice for the packaging: 100% biodegradable & recyclable. It was really important to me to create Alma lua from A to Z in the best possible way for the planet… on my scale. It was therefore obvious for me to choose packaging that was both pretty, in the bohemian and dreamy universe of the brand and 100% respectful of our beautiful planet Earth. ❀ The subject of waste is increasingly emphasized and so much the better! ❀ It is important for me to contribute to this change in behavior by emphasizing communication on recycling methods and new biodegradable materials...
❀ History ❀
“The story begins. Alma lua, yoga accessories and clothes for every day, with the scent of flowers, the sun and the ocean. It all starts with the idea of reconciling two things that make me happy in life: creation (imagining, drawing, assembling colors) and yoga, which allows me to be fully connected to myself. ❀ A trip is the trigger. I travel around Portugal in a van, discover, breathe, live at my own pace, meet nice people and realize that... inspiration is in front of me: the sun, nature, the ocean, warm colors, the charm of Portuguese cities, wild beaches....
❀ Creator ❀
Who is hiding behind Alma lua? My name is Sarah. Stylist by profession, I like to create, against a background of soaring music with accents from elsewhere, fluid and poetic silhouettes, play with new color combinations, imagine prints that tell a story and above all add and accumulate small details, which make the garment exclusive. Since the age of my first colored pencils, I have been drawing and superimposing tiny kaleidoscope-like patterns. Added to this first love is my insatiable passion for yoga. A real love at first sight, for which I validated a Vinyasa Yoga training in 2019. I...